Lamborghini Urus: A Super-SUV Born of Ambition
Blending Supercar Speed with Everyday Utility in True Lamborghini Style
When Lamborghini revealed the Urus concept in 2012, few could have predicted how radically it would change the brand’s future. When production began in 2018, many enthusiasts were skeptical — an SUV from the company known for the Miura and Aventador? Yet, this bold move marked a pivotal expansion of Lamborghini’s identity, merging supercar performance with everyday practicality.
The Urus wasn’t Lamborghini’s first SUV — that honor belongs to the rugged LM002 from the late 1980s — but it was the brand’s first modern attempt to meet the booming luxury SUV market. It quickly became the company’s best-selling model, accounting for more than half of global Lamborghini sales and stabilizing profits that fuel continued innovation in the Huracán and Revuelto supercars.
The name “Urus” references the ancient aurochs, a massive wild ox that symbolizes raw power and dominance — fitting for a vehicle that helped redefine what an SUV could be.
By 2025, Lamborghini’s daring experiment evolved even further with the introduction of the Urus SE, the brand’s first plug-in hybrid SUV — signaling a new chapter in electrified performance.
Power, Precision, and Performance
The Heart of the Beast
The original Urus was powered by a 4.0-liter twin-turbocharged V8, shared within the Volkswagen Group architecture but tuned specifically by Lamborghini engineers. Producing 650 CV (641 hp) and 850 Nm (627 lb-ft) of torque, it rocketed from 0–100 km/h in 3.6 seconds and reached a top speed of over 305 km/h. The all-wheel drive system, adaptive air suspension, and multiple drive modes — Strada, Sport, Corsa, Sabbia, Terra, and Neve — made the Urus equally comfortable on the autobahn or the dunes of Dubai.
The Urus Performante, introduced later, turned up the intensity. Thanks to lightweight carbon-fiber components, retuned suspension, and enhanced aerodynamics, it shed nearly 50 kg and increased output to 666 CV (657 hp). The result: 0–100 km/h in just 3.3 seconds and a 306 km/h top speed. Car reviewers praised its agility, describing it as “taut and eager” — traits few SUVs have ever achieved.
The Hybrid Evolution
For 2025, Lamborghini unveiled the Urus SE, its first plug-in hybrid. It combines the V8 engine (620 CV) with an electric motor generating 192 hp, delivering a staggering 789 hp and 701 lb-ft of torque combined. This propels the SE from 0–100 km/h in 3.4 seconds and up to 312 km/h — making it the most powerful and fastest SUV in Lamborghini’s history.
The SE’s powertrain is integrated with an eight-speed automatic transmission, an electro-hydraulic multi-plate clutch, and active torque vectoring. In EV mode, it can travel up to 30 miles silently before the V8 awakens. Reviewers have praised the immediate electric response and the way hybrid power enhances — rather than softens — Lamborghini’s signature ferocity.
Its advanced 48-volt active anti-roll system, adjustable air suspension, and torque vectoring make it remarkably balanced for a two-ton machine. Whether cornering aggressively or cruising comfortably, the Urus SE remains composed, confident, and unmistakably Lamborghini.
Significance and Market Impact
The Urus did more than enter a competitive SUV segment — it redefined it. In an era when brands like Porsche, Aston Martin, and Ferrari began developing their own performance SUVs, Lamborghini’s move came early and strategically. The Urus wasn’t a compromise; it was an expansion of the brand’s reach.
Critics once worried an SUV might dilute Lamborghini’s racing DNA, but the Urus proved the opposite. It embodies the same spirit of speed and drama as its coupe counterparts — only now in a form that families and executives can drive daily. Beneath its bold design, the Urus shares a platform with the Audi RS Q8, yet every component — from the engine mapping to the exhaust note — is tuned for raw Lamborghini character.
The SUV’s success also carries deep financial importance. Its popularity funds the brand’s continued development of limited-production hypercars while meeting global emissions and electrification targets. The Urus SE, with its hybrid system, is a crucial bridge to Lamborghini’s fully electrified future.
By embracing both combustion and electric power, Lamborghini shows that sustainability and performance need not be opposites — a message vital for its relevance in the next automotive decade.
Everyday Performance and Legacy
Despite its size and weight (over 2,200 kg in SE form), the Urus drives like a supercar disguised as an SUV. Its steering is sharp, the brakes massive, and its acceleration immediate. The driving modes tailor its personality: Strada for comfort, Sport for energy, and Corsa for unleashed aggression. In hybrid form, the SE even offers silent EV driving through city centers — a surreal experience in a Lamborghini.
Inside, the cabin blends opulence with fighter-jet inspiration. The angular dashboard, digital instrumentation, and aircraft-style toggles remind drivers that this is still a raging bull. Four or five seats, ample cargo room, and high-quality materials make it practical enough for daily life — though “practical” feels like an understatement when your grocery getter hits 300 km/h.
Reviewers often call the Urus “the tamest raging bull,” but that’s only by Lamborghini standards. Few SUVs — or vehicles of any kind — combine this mix of speed, craftsmanship, and attitude.
A New Kind of Lamborghini
The Lamborghini Urus stands as one of the most important models in the company’s history. It didn’t just bring Lamborghini into the SUV world — it transformed what that world could be. The Urus SE marks the evolution of that vision, bridging combustion and electrification without losing the soul that defines the brand.
In a marketplace crowded with luxury SUVs, the Urus continues to roar above the rest — unapologetically bold, unmistakably Lamborghini, and proof that even the wildest bulls can evolve without being tamed.